To celebrate both the 150th anniversary of the unification of Italy and Gucci's 90th anniversary, the Fiat 500 has been reimagined as the 500byGucci. What an awesome way to celebrate an anniversary, don't you think? I have never heard if something similar before so when I came across this article, I thought I should share it with you.
Gucci and Fiat are proud to unveil the 500byGucci, a special edition of the iconic Fiat 500 customised by Gucci Creative Director Frida Giannini in partnership with Fiat's Centro Stile.
This cool collaboration between two of Italy's most respected brands represents the perfect combination of craftsmanship and style. Launched on the opening day of Milan Fashion Week, the 500byGucci was also presented at the Geneva International Auto Show (3-13th March) in a dedicated Gucci pop-up store within the Fiat stand.
The black and white colours of the 500byGucci, in unique eye-catching glossy pearl glass paint complement one another:
black – with detailing in shiny chrome paired with interiors that contrast sharp black and white – for a contemporary and racy feel
white – with satin chrome detailing and ivory and black interiors – for a softer, sophisticated look
Customised by Gucci Creative Director Frida Giannini in partnership with Fiat’s Centro Stile, the stunning 500byGucci will be available in the UK with two brilliant engines: the nimble yet economical 1.2 litre – which will cost £14,565 OTR – and the award-winning 0.9 litre TwinAir, priced at £15,765 OTR.
Initially the new car will be available exclusively online, and is another example of Fiat’s use of e-commerce to sell vehicles, having already enjoyed success with cars such as the special edition Fiat 500 Pink and Fiat 500 Matt Black. The fully automated on-line sales scheme allows customers to pay a deposit, order it directly from the factory, track the car’s progress, make a final payment and even arrange special delivery of the car to their home. Customers are able to visit www.fiat.co.uk/500bygucci for more info and register to be kept in the know. Isn't it pretty cool and convenient?
“The 500byGucci will enlarge the audience for the already successful Fiat 500, reaching those fashionista customers who want to have a unique car to distinguish themselves,” says Elena Bernardelli, marketing director, Fiat Group Automobiles UK. “And the online sales process adds another dimension to the individuality of this special model, creating an even greater sense of exclusivity and exceptional customer service.”
Fiat 500byGucci will be available in the UK this summer.
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